Creating the new standard for nutritional information.
A Social Enterprise
Bon’App was created to improve the quality of life for people worldwide by providing a tool geared toward healthier eating habits. The concept of Bon’App emerged in 2009 when Laurent Adamowicz, a serial entrepreneur and former food industry executive, was writing a thesis on the socio-cultural anthropology of food at Columbia University in the City of New York. Invited to join the Advanced Leadership Initiative in January 2010, Laurent first created a study group with faculty and students from the five Harvard schools in the program to launch the project, then incorporated Bon’App, Inc. as a company in May 2010. Working with a team specializing in nutrition, public health, and social media from several Harvard graduate schools and a highly experienced Board of Advisors, Bon’App was designed to be an effective tool to help users manage a healthier lifestyle with a simple approach: Find out what's in your food, then act upon that knowledge to pick the healthier option!
As a business-to-business (B-2-B) company, Bon’App provides meaningful data to food and healthcare industries. We offer superior point of consumption data for more effective marketing and personalized promotional opportunities to the food marketers; as well as relevant data on consumption trends to healthcare corporations that can impact two pain points: (i) prevention of nutrition-related disease (cardiovascular, diabetes, etc.) and (ii) the cost of patient readmission to the healthcare system. Furthermore, our complete nutrition platform allows for easy integration into existing corporate health and wellness programs, providing a high quality, extensive nutrition database to users.
One of many unique features of Bon’App is the voice activation function, which allows users to simply say a food or menu item—for example, ”grilled chicken”—and within seconds, it will show a list of branded or generic food items, as well as their Calories, Sugar, Salt, and Bad Fat. The Bon’App database covers over 95% of home foods, both branded and fresh foods as well as most of the food items consumed in the US at restaurant chains.
The Bon’App startup company was incubated at the Harvard i-Lab for 9 months. It has then been ‘accelerated’ at Healthbox, a program in Cambridge, MA funded by BlueCross BlueShield Venture Partners and other strategic partners. Bon’App is now raising a seed round from angels and private investors to scale up and pursue its development.
Bon’App is also looking to the future to develop the next generation of high-tech food ‘sniffing’ phones. In the future, Bon’App envisions phones manufactured with miniaturized equipment capable of recognizing organic gases, molecules, peptides, and other chemical/molecular signatures to identify foods. No need to say “pizza” to your phone anymore; it will smell it for you and tell you if it's right for YOU!